Kate hopes to raise £1million from the book.
She said: "Every penny will go on the search for Madeleine."
The full objects of the Fund are:
a. To secure the safe return to her family of Madeleine McCann who was abducted in Praia da Luz, Portugal on Thursday 3rd May 2007;
b. To procure that Madeleine's abduction is thoroughly investigated and that her abductors, as well as those who played or play any part in assisting them, are identified and brought to justice; and
c. To provide support, including financial assistance, to Madeleine's family.
On one hand there is the promise that every penny from book sales will go on the search for Madeleine (a). On the other, royalties will be given a much wider berth and donated to the McCanns company, aka the Fund (abc). Perhaps some clarification is needed on just which objective/s will benefit overall - a, b and/or c?
Problems arise when pennies = abc instead of pennies = a.
In hindsight, I'd hate to think of my pennies being thrown at lawyers, legal fights, mortgage payments and travel for extended family this time around.
With foresight... to buy or not to buy, that is the question.